We Make Influencer Marketing Predictable

It's quite simple: We start with a personal introduction. Together, we look at where you stand, what you hope to achieve, and where we can specifically take the load off your shoulders.

As soon as we have clearly defined the goals, we get started: we begin with initial testing to quickly collect valid data and see what resonates best with your target group. The entire process – from the initial selection to reporting – runs transparently via our own platform, ULTIMATEflow. This way, you always keep an overview without getting bogged down in micromanagement yourself.

That depends entirely on what you want to achieve in the first step:

‍Performance campaigns: Here, the hard result is what counts in the end. We look extremely closely at the details, continuously turn the adjustment screws, and constantly optimize processes to get the maximum output. For this, we only book creators who are proven to convert and deliver real performance.

‍Brand awareness: This is primarily about maximum reach and visibility. We ensure that your brand stays in people's minds and is present in the market. Sales are, of course, a nice side effect, but they are secondary.

As a rule, we start with a monthly budget of €100,000. This framework gives us the necessary room to set up campaigns properly, test different creators, and ultimately deliver tangible results.

Are there exceptions? Yes. Depending on the setup and objectives, it is possible to start from €75,000 per month under certain conditions. It's best if we just have a quick chat about what makes sense for your case.

In short: the complete handling from A to Z. You don't have to draw up your own contracts or deal with paperwork or micromanagement.

We take care of everything:
‍Creator check & outreach: We filter out suitable creators, contact them, and negotiate the terms.

‍Contracts & legal: We set up the contracts directly with the creators and handle everything. There is no legal effort for you here.

‍Management & approvals: We coordinate the agreements and ensure that the content meets your exact specifications before it goes live.

‍Finance & KSK: We pay the creators, handle the German artists' social security fund (KSK) requirements, and you receive a clean, comprehensive invoice from us.

‍Troubleshooting: If a creator drops out or there is a snag somewhere, we resolve it directly in the background.

That depends entirely on how much control you want to retain:

‍Minimal in-house effort: Usually, a single contact person on your internal team is enough to handle the final content review. The brilliant part: alongside the UNYQUE specialists, this one person can easily manage 150 to 200 collaborations per month.

‍Zero in-house effort: If you also task us with the final approval, we will handle it entirely according to your guidelines. In that case, you don't need to allocate any internal capacity at all.

In short: All relevant metrics that count in influencer marketing – precisely tailored to your campaign goal.

Depending on what we are optimizing for, we track, among other things:
‍Performance & Sales: ROI, ROAS, CPA, CPI, CPO, and conversions.
‍Reach & Engagement: CPM, clicks, impressions, story views, and engagement rate.

ULTIMATEflow is a SaaS platform developed by our software subsidiary to manage and monitor influencer campaigns. It serves as the central hub for your campaigns and brings maximum transparency to every single step.

Among other things, the platform can do the following:
‍Real-time transparency: Everyone involved is always up to date. You see exactly which collaborations are running, their status, and what is coming up next.

‍Campaign management: New collaborations can be created, tracked, and understood in detail – without any confusing spreadsheet chaos.

‍Market & competitor insights: In addition to your own campaigns, you can also observe creator collaborations from other companies and derive valuable benchmarks for your own strategy.

Honestly: We are not a typical agency you find on every corner. UNYQUE is much more than just a service provider – we see ourselves as a fully integrated partner for modern scaling.

We have everything you need for real growth in influencer marketing:

‍Technology & Infrastructure: With our own software solutions, we create maximum efficiency and transparency instead of juggling manual spreadsheets.

‍Operations Partner & Data Model: We take on the entire operational burden and make decisions based on reliable data rather than gut feeling.

‍Agency & Scaling Platform: We combine strategic excellence with the right platform to scale campaigns seamlessly and without limits.

In short: While others just handle campaigns, we build a high-performance, technological system with you for predictable success.

Influencer marketing now reaches a wide variety of age groups, interests, and purchasing power classes.

The decisive advantage over traditional advertising:

‍True predictability: Unlike sluggish TV commercials or mindless social media ads with vague target group filtering, you use creators to book direct access to established, highly engaged communities.

‍Precise matching: Whether it's the B2C mass market, a high-spending premium segment, or specific niches – through data-driven selection, we reach exactly the people who are relevant to your product.

No, company size is not the deciding factor for us at all.

What really counts for a successful partnership are three things: you understand the true leverage of influencer marketing, have the necessary minimum budget, and work with us to pursue realistically defined goals. Whether you are an established corporation or a fast-growing player, if this foundation is in place, we are a perfect match.